Logo Design

A logo is an integral piece of communication that builds value, trust, credibility and understanding of your organizationís products or services. It separates you from your competitors, attracts customers and talent, aligns your employees and is an essential component to building a strong brand. OKO GRAPhia is a Corporate Logo Design Agency based in the Netherlands. We create high quality, professional and completely unique custom logo designs. Our designers take their time to really understand your business, its market, and its competitors to implement the right brand identity.

The importance of Logo Design

A logo is a visual representation of your company. A unique and eye-catching logo design can go a long way in establishing your business identity and creating brand recognition. But what is a logo truly worth to a business? The value of having a professionally designed logo can be viewed one of two ways: as merely an expense or as a long-term investment in the company's future that creates an overall image of your company, onto which you, your employees and customers can unite. If you believe in the latter, then you've come to the right place.

The logo of the company or business needs to be designed at a professional level that draws your customers towards your business and highlight its identity with distinctiveness and strength. Allow us to create your company's logo - your corporate logo design that makes a statement about your company, a logo that is designed on the basis of 'design that makes business sense '.

Effective Logo Design

To understand what a logo is, we first must understand what the main purpose of logos is. The design process must aim to make the logo immediately recognizable, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a companyís commercial brand or economic entity, and its shapes, colors, fonts, and images usually are strikingly different from other logo in the same market niche. Logos are used to identify.

An effective logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. In its simplest form, a logo is there to identify but to do this effectively it must follow the basic principles of logo design:

A logo must be simple

A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn.

A logo must be Memorable

Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.

A logo must be Enduring

An effective logo should endure the test of time. The logo should be 'future proof', meaning that it should still be effective in 10, 20, 50+ years time.

A logo must be Versatile

An effective logo should be able to work across a variety of mediums and applications. The logo should be functional. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo should be able to work both in horizontal and vertical formats.

A logo must be Appropriate

How you position the logo should be appropriate for its intended purpose. For example, if you are designing a logo for childrenís toys store, it would be appropriate to use a childish font & colour scheme. This would not be so appropriate for a law firm. It is also important to state that that a logo doesnít need to show what a business sells or offers as a service. Car logos donít need to show cars, computer logos donít need to show computers. The Harley Davidson logo isnít a motorcycle, nor is the Nokia logo a mobile phone. A logo is purely for identification.

Logo design process

At OKO GRAPhia we work closely with each client and co-create powerful and effective artwork aimed at meeting individual needs. Whether it is a complicated corporate identity design or logo design the process is similar.

Step 1. Quoting

Every client is very important for our company. We always try to provide the fair price for our services. Since we consider every project to be unique, we prefer quotations individually for each specific project.

Once you have decided that you would like some help with your project requirements, please fill out our price quote form. We will contact you back within 24 hours with the price quote. If you agree with our price we will start the design process.

Step 2. Briefing

If you really want to make us happy, try giving us a full brief right at the start. Like what you require, who the audience is and what youíre trying to say. If itís for print, the estimated size of the piece to be printed and the number of copies would be great too. The more information you can supply, the more accurate our costs and timescales will be.

We work with you to discover what makes your organisation special, and then find the best way of communicating that message to your specific audience. If you give us a blank piece of paper, weíll happily work with it. If youíve already got strict brand guidelines, weíll work within them.

It goes without saying that in order to find the best way of communicating your message we need to meet with you. If for any reason you can't meet with us, no problem! OKO GRAPhia is able to simply communicate with you via email, no matter where you are situated across the globe.

Step 3. Design

Once you receive your first proof we encourage you to take a couple of days to look over the different concepts & think about which one you like best & any changes you would like to make. We will then make any changes you like & the proofing process will continue until you are ecstatic with your design.

Step 4. Final design

When all the changes have been completed to your satisfaction and the design project has been finalised, we will deliver your final artwork to your email. All the files will be set to your printer specifications. You can simply just forward the files to your printers to enable the complete process to be finalised. Should any issues arise during this stage, we are always here to help until you have the printed materials in hand.


OKO GRAPhia works on the basis of fixed prices for all products and services. This means that OKO GRAPhia will make your project for the price that you see in the price calculation, there will be no surprises later on.

If you have any questions don't hesitate to call us at + 31 (0) 630 041 951 now for a free consultation or fill out our » Quote Request Form » and we will get back to you quickly with an estimated cost for your project based on your specific needs.