Folded Leaflet Design

Stylish folded leaflet give you the perfect opportunity to show off your business and shout about what you do best to offline customers. Folded leaflets showcase products and services to existing and potential customers and as they can keep and flick through a brochure at their leisure, your business will be on their minds long after they first heard about you. OKO GRAPhia can manage every stage of the process of effectively designing folded leaflets for your company. Our staff can draw on techniques including professional photography, attractive illustration and creative typography to design folded leaflets that can be highly informative and interesting to and, ultimately, convert into paying customers potential customers.

What is Folded Leaflet

Folded leaflets are a cost-effective and clean solution for getting vital information in your customers' or potential customers' hands. The most common types of folded leaflets are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds). A bi-fold leaflet results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side).

Other folder arrangements are possible: the accordion or "z-fold" method, the "c-fold" method, etc. Larger sheets, such as those with detailed maps or expansive photo spreads, are folded into four, five, or six panels. When two card fascia are affixed to the outer panels of the z-folded leaflet, it is commonly known as a "z-card".

Single fold leaflet or bi-fold leaflet

This type of fold is mainly used for leaflets, postcards and I actually saw some creative business cards with half fold as well. It is usually constructed by folding an single-sheet of paper once, creating 2 equal halves. The inner pages are usually used for the content, while the front and the back page presents some company information.

Z fold - Tri fold leaflet

The “Z” style offers an advantage for multi-page letters to be collated and hand inserted for mailing. Because the pages nest together, the letter is opened with the pages in sequence. Folding the sheet of paper twice (the outside left panel folds to the left and the inside right panel folds to the left, forming the brochure cover) as a result it shapes as the letter “Z”.

Gate fold leaflet - Tri fold leaflet

The gate fold is very attractive as the succession of message presentation is dramatic. It requires either handwork or specialized equipment. Lining up images that cross over the inside flaps can be very difficult. The left and right edges fold inward with parallel folds and meet in the middle of the page without overlapping.

Double Parallel fold leaflet

The Double Parallel Fold & Parallel Map Folds require a four panel design (8 pages). The two inside panels are slightly narrower than the two outside panels. This fold is popular for programs and promotional pieces.

Barrel fold leaflet

Popular, although sometimes tricky, the barrel fold “rolls up” a multi- panel leaflet. Each panel must be slightly longer than the preceding one. It may or may not be a good design for a given brochure as the message tends to unroll rather than open up to the reader. Consists of 4 panels: two panels that are the largest size, a short panel, and an even shorter panel.

French fold leaflet

A french fold leaflet is made by folding a page in half in one direction and then folding the folded page in half again in the opposite dimension. After folding it consists of eight panels, four on the front and four on the back. Eight-panel french folds with even panels are commonly used for greeting cards and wedding invitations.

Leaflet Design Services

OKO GRAPhia, the leading graphic design studio in Holland, is making a difference in the field of leaflet designing by offering unmatchable corporate leaflets design services to its worldwide clients.

We create folded leaflets, which are considered as a vital marketing tool, delineates the service, products and prospects of an organization to convince possible clients and to create a brand identity. Disseminating a message of an organization to targeted people through a pamphlet or leaflet is the main objective of print design. Images and texts have to be incorporated adroitly as a leaflet is the brand representative of an organization and this is why it has to be designed by a team of professional designers.

Design process

At OKO GRAPhia we work closely with each client and co-create powerful and effective artwork aimed at meeting individual needs. Whether it is a bi-fold leaflet design or tri-fold leaflet design the process is similar.

Step 1. Quoting

Every client is very important for our company. We always try to provide the fair price for our services. Since we consider every project to be unique, we prefer quotations individually for each specific project.

Once you have decided that you would like some help with your project requirements, please fill out our price quote form. We will contact you back within 24 hours with the price quote. If you agree with our price we will start the design process.

Step 2. Briefing

If you really want to make us happy, try giving us a full brief right at the start. Like what you require, who the audience is and what you’re trying to say. If it’s for print, the estimated size of the piece to be printed and the number of copies would be great too. The more information you can supply, the more accurate our costs and timescales will be.

We work with you to discover what makes your organisation special, and then find the best way of communicating that message to your specific audience. If you give us a blank piece of paper, we’ll happily work with it. If you’ve already got strict brand guidelines, we’ll work within them.

It goes without saying that in order to find the best way of communicating your message we need to meet with you. If for any reason you can't meet with us, no problem! OKO GRAPhia is able to simply communicate with you via email, no matter where you are situated across the globe.

Step 3. Design

Once you receive your first proof we encourage you to take a couple of days to look over the different concepts & think about which one you like best & any changes you would like to make. We will then make any changes you like & the proofing process will continue until you are ecstatic with your design.

Step 4. Final design

When all the changes have been completed to your satisfaction and the design project has been finalised, we will deliver your final artwork to your email. All the files will be set to your printer specifications. You can simply just forward the files to your printers to enable the complete process to be finalised. Should any issues arise during this stage, we are always here to help until you have the printed materials in hand.


OKO GRAPhia works on the basis of fixed prices for all products and services. This means that OKO GRAPhia will make your project for the price that you see in the price calculation, there will be no surprises later on.

Contact Us

If you have any questions don't hesitate to contact us by e-mail: for a free consultation or fill out our Quote Form » and we will get back to you quickly with an estimated cost for your project based on your specific needs.