In a fast-paced and competitive world where the consumer has innumerable options available to them, a company needs a strategy to establish a solid presence in the marketplace. There are strong reasons to believe that the right corporate identity helps achieve this business objective.
Corporate Identity benefits an organization in myriad ways. An organization that invests in developing a solid corporate identity says to its customer “we are here to stay.” It’s a sign of longevity, which is not only attractive to customers, but also is desirable to potential investors. It’s an indicator that an is serious about being successful, that it is reliable in the industry.
A company’s corporate identity is the group of attributes and values
a company has: its “personality”, its reason of being, its spirit and soul.
The image reflected by the “company’s personality” will make the
company identifiable and different from the rest and it will also
determine its importance in the business world.
Corporate identity is the group of pieces, aspects, ideas, methods and techniques that your brand needs to be identifiable. Your company’s corporate identity can be formed by many of the pieces that form a communicational style: logo, letterhead, business cards, folder, inserts etc. There are four basic components that go into a visual brand identity:
This is the most commonly known part of the corporate identity package. A logo is the symbol of a company or product, designed for immediate recognition. Companies like Apple and Google have such recognizable logos that almost anyone around the world can identify them without hesitation.
The consistent use of color is one of the primary tools that shapes the overall impression of a brand. Color has the ability to evoke emotions and alter moods, making it one of the most powerful ways to express the values of a brand and attract attention. Coca-Cola emphasizes love and boldness, which makes its choice of red perfect. Its competitor, Pepsi, promises that it will always be there to refresh you, so it is natural that it relies heavily on blue to signify dependability.
Every typeface has its own personality and can be stylized and altered to graphically emphasize what the text is saying. When used correctly, it has just as much punch as color.
A logo and type will not be the only kinds of imagery that your company uses. Any other form of visual material—whether it be packaging, photography, informational graphics, illustrations, print, or other marketing media—should coordinate well with the rest of your visual identity.
These pieces alone are not enough to create a strong brand identity, however. In order to stand out from the crowd, they must be designed using the following three principles:
A strong brand identity will visibly demonstrate a company’s differences from its competitor’s, ideally catching people’s attention. The more memorable a brand is, the more likely costumers are to purchase that company’s products and services.
By maintaining a cohesive design style and level of quality across all possible points of contact, you will build trust, prove discipline and commitment, and demonstrate that you care about every interaction that you have.
When all of the elements of your identity work together harmoniously, they create an authentic and meaningful expression of the core values of your brand. No matter how creative your logo might be or beautiful your type, you will not be able to share your message effectively without synergy between all parts.
OKO GRAPhia builds enduring brands for large organizations and startups. We help your people illuminate authentic stories and transform your internal culture enabling you to deliver an engaging experience on all touchpoints. Our strategic solutions add value to your business by increasing brand equity and improving overall product engagement and customer retention.
At OKO GRAPhia we work closely with each client and co-create powerful and effective artwork aimed at meeting individual needs. Whether it is a simple stationery design or complicated corporate identity design the process is similar. From concept to completion our experienced team will create an individual style to complement your business.
Every client is very important for our company. We always try to provide the fair price for our services. Since we consider every project to be unique, we prefer quotations individually for each specific project.
Once you have decided that you would like some help with your project requirements, please fill out our price quote form. We will contact you back within 24 hours with the price quote. If you agree with our price we will start the design process.
If you really want to make us happy, try giving us a full brief right at the start. Like what you require, who the audience is and what you’re trying to say. If it’s for print, the estimated size of the piece to be printed and the number of copies would be great too. The more information you can supply, the more accurate our costs and timescales will be.
We work with you to discover what makes your organisation special, and then find the best way of communicating that message to your specific audience. If you give us a blank piece of paper, we’ll happily work with it. If you’ve already got strict brand guidelines, we’ll work within them.
It goes without saying that in order to find the best way of communicating your message we need to meet with you. If for any reason you can't meet with us, no problem! OKO GRAPhia is able to simply communicate with you via email, no matter where you are situated across the globe.
Once you receive your first proof we encourage you to take a couple of days to look over the different concepts & think about which one you like best & any changes you would like to make. We will then make any changes you like & the proofing process will continue until you are ecstatic with your design.
When all the changes have been completed to your satisfaction and the design project has been finalised, we will deliver your final artwork to your email. All the files will be set to your printer specifications. You can simply just forward the files to your printers to enable the complete process to be finalised. Should any issues arise during this stage, we are always here to help until you have the printed materials in hand.
OKO GRAPhia works on the basis of fixed prices for all products and services. This means that OKO GRAPhia will make your project for the price that you see in the price calculation, there will be no surprises later on.
If you have any questions don't hesitate to contact us by e-mail:
firstname.lastname@example.org for a free consultation or fill out our Quote Form » and we will get back to you quickly with an estimated cost for your project based on your specific needs.
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